2021 | Magalhães, M., Sousa-Pereira, M., Costa-Lobo, C., Cardoso, A. & D´Orey, F. (2021). Data mining PPV an applied deep leaning neuromarketing tool to the performance of the point of sale promotion: a quantitative study. Academy of Strategic Management Journal, 20(4), 1-11. https://www.abacademies.org/articles/data-mining-ppv-an-applied-deep-leaning-neuromarketing-tool-to-the-performance-of-the-point-of-sale-promotion-a-quantitative-study-11454.html | Link |
2021 | Pereira, M., Cardoso, A., D´Orey, F., Cairrão, Á., Figueiredo, F., & Loureiro, M. (2021) Personal communication and its impact on digital learning – a literature review. Academy of Entrepreneurship Journal. Vol. 27, 1, pp. 1-9. | Link |
2020 | Magalhães, M., Frederico D´Orey., Pereira, M., Cardoso, A., Cairrão, A., & Figueiredo, J. (2020). Canvas Marketing Plan: How to Structure a Marketing Plan With Interactive Value?. In G. Jamil, F. Ribeiro, A. Malheiro da Silva, & S. Maravilhas Lopes (Eds.), Handbook of Research on Emerging Technologies for Effective Project Management (pp. 158-168). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-9993-7.ch009. | Link |
2019 | “TOURIST’ SENSE OF PLACE”, AN ASSESSMENT OF THE SENSE OF PLACE IN TOURISM STUDIES: THE CASE OF PORTUGAL | Link |
2019 | Magalhães, M., Pereira, M. & D´Orey, F. (2019) The marketing strategy and implementation of strategic business units - how to choose a methodology of segmentation strategic marketing? In International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675). | Link |
2017 | A eficiência individual dos colaboradores e performance organizacional – um estudo quantitativo. European Journal of Applied Business Management, 3(2), 1-16. | Link |
2016 | The Importance of Individual Motivations in Organizational Performance - A Quantitative Study. International Journal of Managerial Studies and Research, 4, (12), 1-10. | Link |
2015 | " The formation of tourist destination: an empirical approach to tourists’ perception of Portugal”
4th International Congress on Tourism (CIT 2015), which will be held between the 3rd and 5th of December 2015 in Guimarães. | |